Where IT Leaders Share Ideas
In this episode, we take a deep dive into how to design and manage thought leadership and influencer marketing programs. We discuss how to work with industry and technology experts and influencers, and the...
In this episode, we take a deep dive into how marketing, customer experience, and sales enablement have evolved over the past 10 years. We also discuss how customer experience, customer success and marketing should...
In this interview with SAP’s Jackie Palmer, Global VP, Strategy and Solutions Management, we discuss the strategy for SAP’s Marketing Cloud, the role of artificial intelligence in sales and marketing, its impact on businesses...
In this interview, we start by taking a deep dive into the impact of digital transformation and AI on contact centers. We then explore how marketing has changed over the last five years, and...
In this interview, we dig deep into the challenges of managing the complex marketing and content strategy of an organization as big and diverse as HPE. We explore changing content requirements and volume as...
When many of us hear the term “Influencer Marketing” we immediately think of B2C examples involving celebrities on Instagram with exaggerated appendages hawking wares, but what about influencer marketing in a B2B context? I’ve...
