An Interview with Dell’s Head of Influencer Marketing and Content Creation, Dr. Konstanze Alex,
In this episode, we take a deep dive into how to design and manage thought leadership and influencer marketing programs. We discuss how to work…
Evolution of Marketing, Brands, CX & Sales Enablement with Genefa Murphy, Global VP Marketing & Enablement, Micro Focus
In this episode, we take a deep dive into how marketing, customer experience, and sales enablement have evolved over the past 10 years. We also…
Deep Dive with HPE’s SVP of Marketing Strategy, Max Cuellar
In this interview, we dig deep into the challenges of managing the complex marketing and content strategy of an organization as big and diverse as…
The Power of Influencer Marketing in B2B
When many of us hear the term “Influencer Marketing” we immediately think of B2C examples involving celebrities on Instagram with exaggerated appendages hawking wares, but…
Deep Dive into Digital Transformation in Marketing with SAP’s CMO of Customer Experience, Kevin Cochrane
I am excited to share my interview with Kevin Cochrane, SAP’s CMO of Customer Experience. SAP, as one of the largest global technology companies, has…
What does SEO mean in April 2017?
Google have always said that we should all be concentrating on writing interesting, useful content and stop trying to “game” the search engine system via…
