Evolution of Marketing, Brands, CX & Sales Enablement with Genefa Murphy, Global VP Marketing & Enablement, Micro Focus

In this episode, we take a deep dive into how marketing, customer experience, and sales enablement have evolved over the past 10 years. We also discuss how customer experience, customer success and marketing should optimally be organized. We then explore how the bar has been raised in marketing – making it even harder to meet expectations and the role of thought leadership.

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