An Interview with Dell’s Head of Influencer Marketing and Content Creation, Dr. Konstanze Alex,
In this episode, we take a deep dive into how to design and manage thought leadership and influencer marketing programs. We discuss how to work with industry and technology experts and influencers, and the role of academics in the co-creation of content. We also get tactical on how topics are chosen, and the types of content generated. Dr. Alex also emphasizes the importance of associating a brand with social responsibility – being a good global citizen.