Deep Dive into Digital Transformation in Marketing with SAP’s CMO of Customer Experience, Kevin Cochrane
I am excited to share my interview with Kevin Cochrane, SAP’s CMO of Customer Experience. SAP, as one of the largest global technology companies, has been in the midst of an impressive level of digital transformation in sales, marketing and customer experiences. They have been deeply involved in supporting GDPR (global data protection regulation), focused on improving personalized customer experiences, and developing new brands and products (C/4Hana) to support digital commerce, sales, marketing and customer services all while helping them develop a more intelligent enterprise. Enjoy!