How To Develop A Customer Portal That Builds Brand Loyalty And Boosts Your Business
Even before the pandemic 90% of consumers in the UK expected brands to offer some form of online self-service capability, according to Microsoft’s Global State of…
Customer Behaviors and Perpetual Change
In the second half of 2019 our customers’ expectations have only increased. They want instant, convenient, personalized, customized, predicted, recommended and rewarded. They want their…
Combining Experience and Operational Data Leads for Full Situational Awareness
Throughout history military leaders have suffered through the “fog of war.” The desperation of not knowing information critical to success. Information as basic as: 1. …
Evolution of Marketing, Brands, CX & Sales Enablement with Genefa Murphy, Global VP Marketing & Enablement, Micro Focus
In this episode, we take a deep dive into how marketing, customer experience, and sales enablement have evolved over the past 10 years. We also…
Hearing Your Customers – Advice from Kate Woodcock, VP, Customer Advocacy, VMware
In this episode, Kate Woodcock, VMware’s VP Customer Advocacy, shares strategies for ensuring you are understanding the needs of customers, documenting the feedback, and tracking…
Customer Experience a Digital Winner’s 2019 Playbook
Winners know how the game is played. When rules change, so do their game plans. In this article I have created a customer experience playbook on what …
Aren’t All Businesses Now Customer-Centric?
The impact of digital on organisations has been well documented over the years. Some would argue that the answer to the question “What is digital?”…
OutSystems bags $360m in funding to fuel expansion, innovation
Low-code application platform specialist OutSystems has formally announced a colossal $360m funding round. What does it mean? In our recent in-depth profile of OutSystems, we…
Brand building with digital technologies
Which famous business brands do you use daily & give you happy moments? Top names come to our mind are Apple, Disney, Coca-Cola, McDonald’s, Cadburys which are occupying…
Appian: all in on Case Management, Intelligent Automation
At Appian’s annual user conference last month the company showed how it’s embracing Case Management and the notion of Intelligent Automation; the two come together…
How Social Media helps in Digital Age
Digital transformation for business is no longer optional but is on the top of the minds of most of the CEOs. From global companies to…
How Consumer Packaged Goods companies are adopting Digital?
Consumers are at the heart of the digital transformation, in every industry starting Retail, Financial services, insurance & Health Care. Consumers are most concerned with getting…