About Me

Headline

Helping clients turn Digital & Technology strategic ambition into tangible, measurable business outcomes & plans; worked with legacy brands modernising their core, to PE-backed businesses and startups scaling for growth.

Profile

I’m an Engagement Director at AND Digital, helping clients turn strategic ambition into tangible, measurable business outcomes & plans. With a strong foundation in digital strategy and transformation, I’ve worked across industries to shape, lead, and scale complex digital programmes – from legacy brands modernising their core, to PE-backed businesses and startups scaling for growth. Since joining AND in 2015, I’ve grown with the business from 50 to over 1,000 people, evolving from hands-on digital delivery into strategic leadership. My experience spans financial services, retail, travel, utilities, and healthcare – supporting clients like Aviva, British Airways, Berry Bros. & Rudd, Azzurri Group, and Pandora.My experience spans digital operating model design, scaled agile transformation, and product portfolio leadership — often in complex, cross-functional environments. Recent work includes establishing digital hubs for global retailers, leading enterprise-wide identity and governance programmes, and embedding digital capability within traditional organisations.Lately, I’ve been focused on helping clients harness Generative AI — not just as a technology, but as a lever for innovation, performance, and competitive advantage. Whether advising on strategy or shaping execution, I work closely with client leadership teams to deliver impact at pace.Areas of expertise:* Digital & Agile Transformation* Digital Operating Model Design* Product & Portfolio Management* Scaled Agile Delivery* GenAI Strategy & Enablement* Leadership Coaching & Facilitation

My Details

First Name

Chris

Last Name

Alderson

Job Title

Engagement Director

Company

AND Digital

Nickname

ChrisAlderson

twitter

https://www.twitter.com/cdralderson

Linkedin

https://www.linkedin.com/in/chris-alderson/