Angela Ashenden


Angela Ashenden

Principal Analyst

MWD Advisors

Principal Analyst at MWD

I lead the Collaboration programme at MWD Advisors, a UK-based technology and industry research and advisory firm, where I specialise in technologies for connecting people and knowledge, to help organisations improve employee, customer and partner engagement. As well as tracking market trends, my research focuses particularly on the practicalities of achieving success with collaboration and innovation management deployments, and I have built up a great portfolio of case study research to support my advice to clients around strategy and best practice.

I regularly present at conferences and seminars on technology &¬†market trends and adoption best practice, as well as writing for various media and trade publications. I’ve been quoted and/or had articles published in AIIM, CIO UK, Computer Weekly, CMSWire, ebizQ, Huffington Post, Information Age, Information Week, InsideOut,, Our Social Times, PCPro, simply-communicate and The Times Raconteur.