In partnership with:
Reinventing the Customer Experience
- Building for the future
- Thursday, 2nd of December
- Registration: 12:25 - Close 5 pm
- Location: Home House
As we settle into new modes of remote working and living, our expectations for how businesses and organisations engage with us are changing as well. Whether in retail, automotive, healthcare or any other field, organisations have to be able to provide a true omnichannel customer experience.
Technologies that make that possible have rapidly developed in the last 18 months, offering opportunities to innovate and deliver better personalised services – or create more management headaches.
This in-person CIO WaterCooler Focus event, at private members club Home House in London, will bring together CIOs, business and CX leaders to explore topics including:
- hyper-personalization as a brand differentiator
- ways to identify and measure the commercial impact of CX efforts
- the balancing act of AI in customer service
- fueling creativity with cross-functional teams
Our Keynote Speakers
Dean Parker, Consulting Partner, Globant
Redefining the value and opportunity of CX
In the mad rush to become 'customer-centric', CX initiatives often get 'lost in the weeds'. With a focus on delivering capabilities that often only serve to meet the most basic customer needs, the true value of these initiatives can be difficult to define, measure and celebrate in a meaningful way. Organisations must reframe the way they think about creating business value from CX. Dean Parker oversees the work conducted by Globant’s strategy consultants - working closely with organisations to embed customer-led methodologies that ensure the creation of meaningful and valuable customer experiences. He has worked for major, blue-chip organisations including BP, Canon Europe, CBRE, Euler Hermes, GlaxoSmithKline, Land Securities, Lloyds Banking Group, KPMG, SABMiller, Sainsbury’s, Savills, Standard Chartered Bank, Vodafone and the World Economic Forum.