The ultimate reason for going digital | The Enterprisers Project

I’ve spent the last couple of months reviewing case studies of digital transformation and speaking to colleagues in the industry about their experiences, good and bad, in a effort to distil the essence and fundamental principles behind “Going Digital.”
I’m going to avoid defining what it means to go digital or what a digital strategy is. Instead I want to focus on the outcomes that businesses want to achieve, the technologies they employ to achieve those outcomes, and to draw out the fundamental principles that inform the decisions required to successfully fully embrace digital.

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