Where IT Leaders Share Ideas
The cost of keeping an existing customer is in general around 10% of the cost of acquiring a new one. Reducing churn to increase client retention therefore is a major reason to optimise the...
Although there isn’t the same level of competition for utility companies as there is in some other industries, they can still benefit from technology that boosts their sales efforts, improves their overall customer...
Along with the rise of Big Data and the desire for companies to better understand their customer base comes the pressing need for business intelligence (BI) solutions. In the past few years these were traditionally...
Once your data capture, data quality, data management and data delivery is managed effectively then you can start to measure and assign value to your customers. By getting to know your customers you can start to proactively engage with them and create a dialogue. If you have a mutually beneficial relationship with your customer they become your client, your regular and your brand advocate.
“When you are a company driving change, this kind of flexibility is invaluable to help you to manage peaks and troughs in development, and that is when I need KETL to take our department’s levels of expertise and experience up a notch.”
Pete Byrne, former Head of IT at Monsoon Accessorize
