Inside the Network Effect with Drew Hofler, VP of Portfolio Marketing, SAP Ariba
SAP developed the ERP for the enterprise, and acquired SAP Ariba for trading partner networks and markets. In this episode,...
Tagged: spend management
Customer Success, Diversity and Inclusion, an Interview with April Crichlow, VP of Customer Marketing, SAP Ariba
In this episode, we take a deep dive into intelligent and purposeful spend management, the role of customer marketing in...
Deep Dive with Coupa Software CMO Chandar Pattabhiram
In this interview, Coupa Software’s CMO, Chandar Pattabhiram, shares his insights on marketing strategies, frameworks and tactics, and then his...
