Where IT Leaders Share Ideas
In this episode we dig deep into website analytics and customer journeys with digital marketing expert and ContentSquare CMO Efrat Ravid. We explore the topics of romance in France, website habits in Germany, how...
Which famous business brands do you use daily & give you happy moments? Top names come to our mind are Apple, Disney, Coca-Cola, McDonald’s, Cadburys which are occupying most part of our lives. Company’s brand is the...
I was recently doing a bit of networking, talking about how we’re using digital exemplar projects as a key enabler to drive our wider digital business transformation. For those who read my blogs, you’ll...
General Electric coined the term Industrial Internet in late 2012. It is effectively synonymous with the Industrial Internet of Things and abbreviated as Industrial IoT or IIoT. While many of us are familiar with...
Everyone is talking about the massive volumes of new data available to businesses as a result of digitizing just about everything, but I believe we are just getting started. Every business process, piece of...
Post price-comparison engine – what’s the next stage of disruption? La Fosse Associates’ Emma Roderick interviewed one of the insurance industry’s most distinguished tech heavyweights, Kevin Findlay, to find out.
In the course of my research on the impact of artificial intelligence on sales, marketing and customer experiences, I have been learning about Marketing Mix Modeling (MMM). If you are not familiar with it, here is...
Digital transformation for business is no longer optional but is on the top of the minds of most of the CEOs. From global companies to local Mom & Pop stores, everyone is gearing up...
In this series we have spoken with a lot of different experts on the impact of digital transformation on enterprises and industries – usually from a backend IT system perspective. In this episode, however, we...
