Tagged: digital transformation
Although we often write about and discuss digital transformation, we often fail to identify the end goal we are really trying to achieve. We talk at great length about data, analytics, speed, information logistics systems and personalized user experiences, but none of these are the end goal. Ultimately we must digitally transform so we can remove the “fog of war,” and have clear visibility and insights into our businesses, our customers’ requirements and our competitors, but that’s not even the end goal. The end goal of digital transformation is the ability to rapidly act and react to changing data, competitive conditions and strategies fastest enough to succeed.
During the Cold War the armies of East and West faced off along thousands of miles of borders with tens of thousands of tanks, artillery units, defensive positions, guns and...
Based on our survey data, digital believers and non-believers are seeing alternative realities.
Digital transformation remains a hot topic as the convergence of new customer preferences and expectations, and the increasing number of touchpoints is driving business and technology decision-making like never before.