Customer Journey | CIO WaterCooler

Customer Journey

How to Discover Hidden Value in Your Customer Journey

The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you have to consider the...

Customer Journey

Big Data, Business Intelligence and the Customer Journey

In the most basic sense, using Big Data provides context and correlations. By adding a layer of Business Intelligence, companies can blend multiple data sources (which were previously unconnected) and present it visually in easily digestible reports and...

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