SAP CX’s Strategy, Past, Present and Future with Alex Atzberger, President, SAP CX

In this episode our guest is SAP CX’s President, Alex Atzberger. We discuss SAP’s leadership decision to go big in CRM, the acquisitions and engineering that followed, and the strategy to use their massive data advantages and their intelligent enterprise strategies to their advantage. This is a fascinating interview that provides an inside look at SAP’s strategy to compete and win in the CRM market.