Single Customer View

Single Customer View

Report Author(s): Philip Howard

The concept of a single customer view (SCV) has been around for a long time, but it has become even more relevant with advent of the EU’s General Data Protection Regulation (GDPR). This paper discusses different approaches to constructing an SCV: from relying on data quality and associated processes to full-scale master data management solutions.


Bloor Research

Bloor is an independent research and analyst house focused on the idea that Evolution is Essential to business success and ultimately survival. For nearly 30 years we have enabled businesses to understand the potential offered by technology and choose the optimal solutions for their needs.