Reinventing the Customer Experience

Reinventing the Customer Experience

Organisations have been putting customer experience at the centre, driven by growth in digital-cognitive technologies like AI, speech recognition and natural language processing. Customers expect seamless, personalised services via mobile apps or any other channels. IT has to provide a foundation that all customer experiences can be built upon; the data layer, the integration of physical and digital channels, a platform open to trusted third parties. Most organisations need legacy modernisation and cultural change to embed customer-led, agile and cross-functional methodologies to provide modern CX.


CIO WaterCooler Research

CIO WaterCooler Research specialises in delivering primary research from the CIOs perspective.

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