William Reeve: Founder of Lovefilm – The Subscription King You Won’t Have Heard Of
William Reeve, serial entrepreneur and angel investor, best known for creating Lovefilm and being an early investor in Secret Escapes, talks about his experience with subscription businesses.
Key takeaways:
What William’s best investment was
How he sold his first business and made almost £10m in the process
Why he chose to go down the DVD subscription route
How they handled the slow business start by buying out the competition
What it’s like negotiating with Amazon
How to measure user churn