The Human Factor – Michael F. Schein
On this episode Jenny is joined by author of “The Hype Handbook” Michael F Schein. They talk all about punk rock, psychotic traits and why applying “badguy” tactics to good guy goals is a legitimate marketing strategy.
To find Michael’s book on Amazon, click the link here for the UK and click here for the US.
To follow Michael on LinkedIn, click this link here.
To follow Michael on Twitter, click the link here.
To follow Michael on Facebook, click this link here.
Note: music for the show was provided by;
Spinnin’ by Alex (c) copyright 2011 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/AlexBeroza/32423 Ft: spinningmerkaba