Tech Talk | Tech Talks – Ep 215 with Lisa Targett, UK GM of TRIBE – Who better to create advertising than your own customers?

CIO WaterCooler

Where IT Leaders Share Ideas

Tech Talks – Ep 215 with Lisa Targett, UK GM of TRIBE – Who better to create advertising than your own customers?

by · Published

Today we’re talking to TRIBE’s UK General Manager Lisa Targett. If you’re not familiar with TRIBE they are a global influencer marketing platform. Think influencer marketing is a fad that’ll come and go? Think again. This chat explores how co-creation and reduced costs of entry are allowing creative new advertising campaigns across traditional and social channels, as well as giving fans a chance to create ads for the products they buy!

Lisa will be speaking at Unbound London. Want a ticket? We can help you out. Drop us a DM on Twitter or contact David Savage on LinkedIn!

Join Dave today is Sian Bradley, tech journalist and commentator. They get stuck into the new BOSE headphone-sunglasses, and discuss TikTok; the biggest app in the world with a few questions to answer.

Tech Talk

Dave Savage from recruitment experts Harvey Nash hosts TechTalks - frank conversations with inventors, entrepreneurs and experts from the tech sector. From blockchain to self driving cars to fintech, the podcast series looks at the big (and small) trends that are changing our world. www.tech-talks.co.uk.

Have Your Say: