secretleaders | Samantha Moyo – addict-turned-shaman who created sober raving

Samantha Moyo – addict-turned-shaman who created sober raving

How do you get sober when AA isn’t working for you? Well, if you’re Samantha Moyo, you found the global sober raving movement, Morning Gloryville. A business designed to get people to wake up at 6am and go dancing, sober, to famous DJs such as Fatboy Slim, Basement Jaxx and Carl Cox.

She sold just 26 tickets to their first event, but such is Sam’s desire to challenge the status quo, she grew the business to a community of 200,000 within 18 months, across 23 cities.

Morning Gloryville was born from her life as Captain Hello Titties, an unsustainable, creative, money-making idea that involved putting on parties on the River Thames. But it wasn’t all plain sailing.

“When you have co-founders, and things aren’t well, one of the things that helped us was getting a mediator. We kept doing some practices together just to keep the energy flowing, so that we wouldn’t affect the business.”

Not only did she part ways with her co-founder, they had too little money for the growing company, and she wasn’t being kind to herself or those at work.

“I wanted to bring conscious clubbing to the world stage and spread love, peace and joy through dancing. And after five years of doing that, and waking up at 6am so many times, I think my spirit was done.”

Sam is no longer with Morning Gloryville, today she’s a wellness entrepreneur, with a difference. Now, known as Mystic Moyo, Sam has undergone her own transformation, from burnt out business leader, to activist, to mystic secret leader.

So what can you do to be a more conscious leader inside your organisation? What can you do to keep on the path of curiousness? How can you take a more spiritual path, a more spiritual journey with your leadership? To find out, don’t miss this incredibly insightful episode.

We chat about:

  • Captain Hello Titties
  • Building Morning Gloryville
  • The notion of kindness
  • Racial and economic injustice is real in business
  • The birth of Mystic Moyo

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The Secret Leaders podcast features interviews with key figures from the UK tech and creative ecosystem. From entrepreneurs (both early and latter stage), to journalists, VCs - and even royalty - the series profiles those who have helped shape the nation's culture of innovation and growth.

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