secretleaders | S02E13 JustGiving: Anne-Marie Huby, Always Guided by a Deep Sense of Purpose

S02E13 JustGiving: Anne-Marie Huby, Always Guided by a Deep Sense of Purpose

From a business desk at the Birmingham Post to the world’s fastest-growing tech-for-good platform, Belgium-born Anne-Marie Huby is one of UK’s most innovative entrepreneurs, creating the first online fundraising platform in the UK in 2000.

She started her career in journalism in Belgium, and later joined the UK arm of Doctors Without Borders (aka Médecins Sans Frontières), where she worked for ten years.

In 1994, Anne-Marie was in Congo with MSF, not long after the genocide which saw Rwandan soldiers and Hutu gangs claim the lives of more than half a million Tutsis and moderate Hutus. MSF received a Nobel prize just one year before Anne-Marie transformed the humanitarian landscape by launching JustGiving with co-founder Zarine Kharas.

The company became profitable in just five years. Defying the odds, JustGiving has helped raise over £3.5 billion to date and has improved the lives of over 28 million people in 164 countries.

We chat about:

  • Meeting Zarine Kharas and creating a sustainable business model
  • For-profit vs not-for-profit charities
  • Their unusual first pitch and fundraising story
  • What a typical day looks like for Anne-Marie
  • Taking a break, reconnecting with what’s important for her, and reading voraciously
  • Corporate responsibility in modern times



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The Secret Leaders podcast features interviews with key figures from the UK tech and creative ecosystem. From entrepreneurs (both early and latter stage), to journalists, VCs - and even royalty - the series profiles those who have helped shape the nation's culture of innovation and growth.

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