Content Team | Revolutionizing Retail: A Deep Dive into Visual Commerce

Revolutionizing Retail: A Deep Dive into Visual Commerce 

What does the future of retail look like when technology like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are leading the charge in transforming customer experiences? This Tech Talks Daily Podcast episode welcomes Angelo Colletta, the visionary founder of Zakeke, a platform at the forefront of the visual commerce revolution. 

Angelo shares his insights on how Zakeke empowers brands like Valentino, HP, Etsy, Uber Eats, Zapier, and Printful to offer immersive augmented reality and virtual try-on experiences, thus revolutionizing our shop.

With a background as a serial entrepreneur and investor in AR/VR technologies, Angelo has positioned Zakeke as a global leader in visual commerce, serving over 10,000 clients across 400+ industries. He discusses the platform’s role in reducing over-manufacturing and promoting thoughtful customer engagement through live product personalization and 3D/AR views.

The conversation delves into how C-suite executives can prepare for the imminent launch of new tech like the Apple headset and its impact on content creation and consumption. Angelo also explores AI’s role in fostering ethical consumption and reducing environmental impact, marking a shift towards more responsible retail practices.

Listeners will gain insights into the concept of ‘retailtainment,’ the blending of shopping with entertainment, and how this is becoming the new norm in attracting and retaining customers. Moreover, Angelo provides a visionary outlook on the future of brick-and-mortar stores, which are expected to transform into dynamic, personalized spaces with AI and VR innovations.

Angelo’s journey from founding multiple companies to leading Zakeke in visual commerce highlights the importance of continuous learning and staying ahead of technological advancements. This episode is not just a glimpse into the future of retail but a call to action for brands to embrace visual commerce to enhance customer engagement, personalize shopping experiences, and drive sales and loyalty.

As we unpack these trends with Angelo Colletta, we invite you to consider how your brand could leverage visual commerce technologies to meet the evolving demands of the digital age. What role will AI and AR play in your future retail strategy, and how can you begin integrating these innovations today to create more engaging, personalized, and sustainable shopping experiences?

What are your thoughts on the convergence of technology and retail, and how do you see it shaping the future of shopping? Share your insights and join the conversation.

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