How to come up with the right business idea – Dan Murray-Serter, Chapter 2
Building a successful startup is about lots of things but a tonne of people get the first step wrong – picking the right business to launch. So how do you pick the right one? Well, our host and the Co-Founder of Heights Dan Murray-Serter is in the hot seat today answering that very question.
This is the second episode in our semi-regular series with Dan, showing what it’s really like to be a Founder, warts and all. The first episode was released on January 18 and we left things at a critical point for Dan and his Co-Founder Joel.
Dan wasn’t motivated by what his company had pivoted into. They wanted to give the money back to investors. But things didn’t go the way they planned…