How a Digital Publisher and Talent Manager are Unlocking the Creator Economy
Victor Potrel, VP of Content Distribution at TheSoul Publishing, and Reza Izad, Co-Founder of Underscore Talent. Sitting at the unique crossroads of creators, platforms, and consumers, Victor and Reza share insights from their wealth of experience in the ever-evolving creator economy.
The duo begin by shedding light on their respective backgrounds and their companies’ commitment to fostering the growth of content creators across various platforms. Their combined experience of over 30 years, a portfolio reaching 1.5 billion social media subscribers, and representation of over 200 big names in digital-first talent, provides a comprehensive look at the intricacies of the creator economy.
We explore their collaborative work in amplifying the voices of creators, the challenges of the attention economy, and how creators need to adapt to different platforms and formats to reach their audience effectively.
Victor and Reza delve into the complexities of working with both traditional and digitally native talents. They highlight the importance of diversifying across multiple platforms and how strategic navigation during platform shifts can yield an early advantage.
In a deep dive into monetization in the creator economy, our guests elucidate various strategies, including subscriptions, branded content, and merchandising. They discuss the ongoing platform battle among giants like YouTube, TikTok, and Instagram, and the implications of this rivalry for content creators.
Our guests underline the significance of their partnership in the creator space, emphasizing the importance of supporting this growing part of the economy. They offer a glimpse into the ongoing professionalization of businesses in the creator economy, driven by larger creators running significant enterprises.
Whether you’re an aspiring content creator or an enthusiast eager to understand the intricacies of the creator economy, this episode brims with wisdom from two industry leaders transforming the creator space. Join us as we navigate this complex industry, and glean invaluable advice for future creators on investing in multiple platforms and effectively delegating tasks to sustain their businesses.