WB40 – Episode 63 – Hacking fear

On this week’s show we interview Hilary Gallo about his new book Fear Hack. You can find out more about the book on Unbound at https://unbound.com/books/fear-hack/

The Yin on this week’s show was the remarkably badly scheduled CIO London.

The Yang is the Unsolicited Marketing Service Standard which can be found here: https://docs.google.com/document/d/14F2qqLUcOOo41VGA6bVKxjF-fxZicUv-GrGXefyXzUk/edit

You can find the full list of CIO100 2018 members at http://cio.co.uk/

Later this week we’ll be launching Drawpod – find out more over at http://drawpod.wordpress.com/

And finally, don’t forget you can join the show’s conversation on WhatsApp at http://bit.ly/WB40WhatsApp