Cisco Live – The Digital Transformation of the Sports and Entertainment Industry
I sit down with Ken Martin, the Managing Director of Global Sports, Media & Entertainment at Cisco. As the strategic advisor to the world’s premier sports leagues, venues, and organizations, Martin has been a key player in transforming the digital landscape of stadiums globally, setting the pace for the future of fan experiences.
From pioneering video delivery in stadiums 15 years ago to architecting high-density Wi-Fi and IP Fabric for broadcast, Cisco is now at the forefront, enabling more than 460 stadiums worldwide to deliver personalized, immersive experiences to their audiences. With advanced technologies such as AI, Wi-Fi 6, Wi-Fi 6E, and dynamic security tools, Cisco is revolutionizing the guest and fan experiences by enhancing convenience, customization, and personalization.
During the podcast, Ken will share insights on how Cisco’s technology underpins the infrastructure of the most technologically advanced venues, such as SoFi, State Farm, and Allegiant Stadiums, which hosted the 2022, 2023, and 2024 Super Bowls. He will also shed light on the integral role of Cisco’s networking technology in powering the biggest events, including Super Bowl LVII and upcoming grand events like the 2026 World Cup and the 2028 Olympic Games.
Moreover, we’ll delve into Cisco’s partnerships with organizations like the NFL to ensure enterprise-level security. From handling 100 million DNS requests and blocking 200,000 of them during the 2023 Super Bowl to analyzing 800,000 suspicious files using secure Malware analytics, Cisco’s role in cybersecurity is extensive.
Ken Martin will also reveal how Cisco’s technology, such as Cisco Secure Firewalls, Umbrella, and Secure Malware Analytics, is utilized to aggregate intelligence feeds that are integral to threat hunting and monitoring.
This is a must-listen episode for all tech enthusiasts and sports fans curious about the future of sports entertainment and the massive digital transformations behind the scenes. Join us to discover how technology is transforming the global sports, media, and entertainment industries.