A startup Covid tale: how accuRx got to ⅓ of UK vaccine bookings and 99% market share of GPs, with Co-Founder and CTO Laurence Bargery
You might not have heard of today’s guest or his company, but if you’ve had a Covid jab in the UK (or are going to) there’s a good chance you’ve used their tech.
Laurence Bargery is co-founder of accuRx, a healthtech supplier trusted by 99% of GPs, and with ⅓ of all vaccine bookings in the UK now taking place through their systems.
“Within about four or six weeks of us releasing this suite of Covid tools we’d gone up from that 50% point to about 99% of GPs using us.”
Laurence and co-founder Jacob Haddad built a tool to allow GPs and other healthcare providers to communicate more effectively with their patients. To date, their software is used by 7,000+ GP surgeries and has messaged 30m+ patients.
But they didn’t start out down this avenue. In fact, they started off looking at antibiotic resistance, but the market wasn’t there, so they pivoted.
They knew they wanted to create something that added value to healthcare, but not knowing enough about the industry and its sticking points, they immersed themselves in a GP practice.
“And that’s where this idea came from, of something super simple we can do that’s going to be really powerful when applicable to so many of the problems in general practice and healthcare and ultimately, that was communication.”
From getting traction with GPs, to building individual Wix websites, Laurence shares how they grew accuRx pre-Covid, to how they’ve dealt with the explosive growth during and post the pandemic.
If you’re a founder and you’ve had to pivot your business, or you’re thinking about pivoting, don’t miss this latest episode of Secret Leaders.
We chat about:
- Pivoting the business to accuRx
- Dealing with explosive growth
- Strategically handling 99% market share
- Monitoring employee engagement