Michelle Wycoff


Michelle Wycoff

Marketing Executive,


Michelle Wycoff is IBM’s global leader for CIO market development and insights.

Michelle is a sales and marketing leader with over 20 years of experience. Current focus includes bringing market context to IBM’s key business decisions, analyzing market trends, competitive moves, client needs, and buyer behavior. Michelle joined IBM as part of the Global Business Services Strategy & Analytics team and was previously with Accenture’s Sales & Marketing Transformation practice.

Sales and Marketing Strategy & Transformation • B2B Routes to Market
Strategic Planning • Team Leadership • Change Management • CRM
Strategic Sourcing • Enterprise Marketing Management • Process Management
Organizational Transformation • P&L Management • Brand Strategy • Digital Strategy
Market Research • Campaign Management • Stakeholder Alignment• Knowledge Networks