Highly respected consultant and independent industry analyst, widely acknowledged as a leading authority on market trends in the print industry. Regular commentator on digital disruption in the print industry. Independently built the Quocirca print research practice since joining in 2006 with the aim to provide clear and strategic market insight and recommendations for print manufacturers, channel partners and ISVs. Key areas of focus are digital transformation, managed print services, workflow and collaboration and emerging trends such as augmented reality and 3D printing. Strong expertise in developing complex primary research studies, vendor assessment, competitive analysis and content development for research-led white papers. Opinion articles can be found at www.louellafernandes.com.