Jedi Session: What is the point? The Journey from data to insight to strategy to action

Ben Sutton, Director of Data & Strategic Analytics, Manchester Airports Group, takes us through how data should be used as a bedrock for sound business intelligence. This Jedi Session will enable you to understand how data underpins business success, in the fast-moving environment in which we operate.

Watch now for these key learning points:

• What actually is data and why is it so crucial for organisations?
• How can we distinguish between the different data types?
• The importance of data’s role with insight
• The relationship between data and strategy to inform decision-making and action