Inside the Network Effect with Drew Hofler, VP of Portfolio Marketing, SAP Ariba

SAP developed the ERP for the enterprise, and acquired SAP Ariba for trading partner networks and markets. In this episode, we take a deep dive into SAP Ariba, the world’s largest B2B network that will run nearly $3 trillion in transactions through it in 2019. How does it feel to lead portfolio marketing in the middle of a network effect? We find out in this interview with network effect, payments and marketing expert Drew Hofler.