Customer Master Data Management
Customer master data management provides attributes and identifiers to connect customer data held in multiple data silos.
By providing a single view of the customer as they journey through multiple systems, from a prospect to a client for example, organisations are able to have a better understanding or a 360 view of what drives customer behaviour.
Like any approach to supporting or improving business functions, Customer MDM has a number of critical aspects that need to be considered. Here are some critical aspects that should drive your thinking and adoption...
Generally speaking, Master Data Management is thought of as being leveraged in four different ways in an organization. These approaches are, for the most part, exactly the same for the management of customers, vendor,...
Data shouldn’t be a wild and untamed thing, but sometimes it is just that – wild… and untamed. And unfortunately for our friend Tim, he’s about to find out just how wild and untamed...
Organizations such as Spotify and the City of New York’s Transportation Department have recently found themselves defending their intentions behind collecting customer data. As firms seek to use customer insights to innovate their business...
Once your data capture, data quality, data management and data delivery is managed effectively then you can start to measure and assign value to your customers. By getting to know your customers you can start to proactively engage with them and create a dialogue. If you have a mutually beneficial relationship with your customer they become your client, your regular and your brand advocate.
