Customer Master Data Management
Customer master data management provides attributes and identifiers to connect customer data held in multiple data silos.
By providing a single view of the customer as they journey through multiple systems, from a prospect to a client for example, organisations are able to have a better understanding or a 360 view of what drives customer behaviour.
Like any approach to supporting or improving business functions, Customer MDM has a number of critical aspects that need to be considered. Here are some critical aspects that should drive your thinking and adoption...
Generally speaking, Master Data Management is thought of as being leveraged in four different ways in an organization. These approaches are, for the most part, exactly the same for the management of customers, vendor,...
