Integration or Automation? | Wednesday, 19th of April | Home House
  • Integration or Automation?

  • Breaking down the silos between process automation and system integration to enable an enterprise wide automation strategy.
  • Wednesday, 19th of April
  • 12:30 pm - 5 pm
  • Location: Home House
  • Registration Closed

Integration is complex, time consuming, expensive and hidden in IT.

Automation seems simple but typically only focuses on tasks rather than end to end process automation.

In this session, we’ll discuss how this needn’t be the case. With the emergence of low-code iPaaS platforms like Workato, IT leaders can now centralise their integration & automation strategies into a single program of work, removing duplication of effort, tools and cost.

We’ll hear from Massimo Pezzini, an ex Gartner VP and Distinguished Engineer talking about how the market is shifting away from silo’d I&A strategies, towards a more co-hesive program of work.

We’ll also hear from Conor Coyle, Lead Business Systems Analyst, Hubspot about how they have successfully federated the delivery of integration and automation, training hundreds of users in Workato and delivering over 1,500 recipes across the business.

Our Keynote Sessions

Salim Sheikh, CEO & Founder, Integrating the Enterprise (ITE)

Over the past 25 years, Salim has built a career in consulting, working both client and supplier side as an interim CIO/CTO and Organisational Change Advisor redefining Target Operating Models and “New Modes of Working” for businesses in the UK, Europe, US, and MENA region. He has directed, and engaged in, company wide transformations to effect business performance improvement and “total business integration” Salim is also an author in the field of AI & Society and a “Tech for Good” advocate.

Massimo Pezzini, Head of Research, Future of Enterprise, Workato

In this role, Massimo is a strategic advisor to the Workato team, with a focus on how automation technologies will evolve to support a rapidly transforming business environment. Massimo has 45 years of experience in the IT market and spent the last 25 years at leading research analyst firm Gartner as Vice President Analyst. At Gartner, Massimo played a leading role in some of the most ground-breaking research in automation and integration technology and has a profound understanding of the dynamics at play in these markets. He has advised hundreds of organisations worldwide, including Global 2000s, on how to strategically leverage integration and automation technology to support their digital transformation plans effectively and efficiently.

Conor Coyle, Business Systems Analyst Lead, Hubspot

Conor works as a Business Systems Lead at HubSpot. His team is responsible for scaling internal operations and being the 'voice' of the system. Prior to his role at HubSpot, Conor has worked in startups, as well as a forecast analyst at Google, sales ops analyst at Meta and as a tech consultant at Accenture.

Event Chair: Paul Eastman, Global Director - Technology Development & Automation Platforms, The Kraft Heinz Company

Paul is a Technology leader with over 20 years’ experience in the CPG and Retail industries, now leading Kraft Heinz’s Global Development & Automation Platform as we aim to bring these transformational capabilities to truly meaningful scale and reach.