Improving customer experience with experiment-driven development | Wednesday, 7th of December, 2022 | Online
  • Improving customer experience with experiment-driven development

  • Wednesday, 7th of December, 2022
  • 12:55 - 2 pm
  • Location: Online
  • Registration Closed

Companies with the best customer experience (CX) will outperform their markets. One way to optimise your CX is to continuously test, refine and improve it with an experiment-driven product development approach, going beyond basic A/B tests to more complex applications of data science.

What elements do you need for an effective experimentation programme? Where to start when building your experimentation platform? How to develop a data infrastructure that can power insights and products? Join us for this Digital Boardroom and learn:

  • How to place data at the heart of your decision-making
  • How to convert customer behaviour into actionable intelligence
  • How to track progress against business outcomes

Our Expert

Ellie Hughes, Managing Consultant and Experimentation Ninja at AND Digital

Ellie has over 10 years' experience in the experimentation domain. In that time, she has enabled businesses to ship experiments at scale and create more value from their experimentation programmes. Ellie WON Agency Experimenter of the Year at the Experimentation Elite Awards for her work overall. At AND Digital, Ellie is developing the experimentation offering.

Event Chair: David Ivell, CPTO of The Empowering Group

David Ivell is Chief Product & Technology Officer of The Empowering Group. David has held a range of high-profile CIO and CTO roles, including Credit Suisse, IBM, The Prince’s Trust, Royal Botanic Gardens Kew and the British Film Institute. A hands-on leader with a passion for nurturing emerging talent and a passion for using technology driven innovation for positive social change. David has opened conferences including London Tech Week and been a judge for the AI & Machine Learning Awards, Tech Leaders Awards, Women in IT Awards and a guest lecturer at Greenwich University. Recognised by the industry David has been credited by the UK CIO community as being within the top 100 CIO’s in the UK for 5 years and previously within the top 100 world CIO’s. His team was also awarded the Computing Social Impact Digital Product of the Year 2020 for innovation within education.