Digital Transformation in Marketing and the ABM Revolution
In this episode, we take a deep dive into ABM strategies and trends and the technology stacks that support them with Jessica Fewless, VP of Marketing and ABM Strategy at Demandbase. We learn about the increasing impact of data used to drive, marketing, sales, customer experiences and personalization. We discuss the subscription economy and why marketing’s job is never done. We then discuss the skills needed to be a leader in marketing today and in the future.