Digital & Marketing Leadership: Rimi Bewtra, VP of Solutions and Developer Marketing, Snowflake Computing
In this episode, Snowflake Computing’s Rimi Bewtra shares her insights about the current state of marketing. She also talks about how data science has become the new focus of marketing, and how agility and honesty in the data helps shape better business and marketing strategies today.
As a result of rapid growth, Snowflake is now moving beyond a horizontal approach to marketing, and looking at how best to support verticals. Rimi shares what that process looks like and much more. Enjoy!