How to Reinvent Digital Customer Experiences

Lorna Allan | CIO | StepChange

The UK’s leading debt charity, StepChange, has helped people manage debt for over 27 years. They’ve always taken a digital-first approach, but, like many organisations, the pandemic has accelerated that pace of change. Audience demographics have moved over the past 12 months, leading to a shift in customer attitudes and habits. How do StepChange continue to support the needs of their customers? In this interview, Lorna Allan, CIO at StepChange, explains how digital transformation delivers a seamless digital journey to both customers and employees. Learn how StepChange uses an omnichannel approach to technology to reinvent business culture and support customers.  

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