Competing with Giants with Alberto Horihuela, Founder/CMO, fuboTV

In this episode we hear the story of fuboTV, a live sports and entertainment service that started with a great idea, targeting an unfilled niche in live sports, and launched from a tiny apartment’s living-room. Today fuboTV is a powerhouse competing daily against the world’s largest cable and satellite entertainment companies. fuboTV co-founder and CMO Alberto Horihuela shares the marketing strategies and tactics that have helped them grow.

 

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