Case Study: How SmileDirectClub and Globant have reinvented the Oral Care Industry

The story of SmileDirectClub’s incredible growth

Having the perfect smile is what we all dream of. But for many people the cost of expensive orthodontic treatment simply put this out of reach. SmileDirectClub set out to change this – and in turn reinvent the oral care industry. This required creating a highly integrated service with technology at the core – bringing together
everything from the initial customer interaction, the treatment plan, expert consultation and care, to manufacturing the aligners, and even providing financial support if required. To date, SmileDirectClub has helped well over a million people straighten their smiles.


This case study is the story of how SmileDirectClub has transformed a traditional
industry, and used technology to achieve record-breaking growth.

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