Author: Rob Bamforth

Immersive Reality

Immersive Reality – a business opportunity

A deeper user experience? Technology companies used to talk about ‘intuitive’ interfaces and ease of use as if this was an end in itself. It is the overall outcome that...

Augmented Reality

Immersive Reality – a business opportunity

This is the third in a series of articles exploring the challenges and opportunities facing the audio visual (AV) industry, which has its annual European flagship event, ISE2018, in February....

IT Services

Out of the shadows – IT as a service broker

Organisations need to balance innovation and business improvement with good governance and efficient use of IT budgets and resources. But this is not easy. Plenty of people right across the...


Passing the buck – who pays for IT?

The word ‘investment’ is often put next to IT spending and budgets in order to make the costs sound palatable. Organisations want a ‘return on investment’, many try to measure...

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