When your employees interact online, they leave an impression. They author or share articles, post comments or join conversations, and thereby they build their own reputations as thought leaders and experts in their sphere of activity. But in the process, they are also doing something else – they are building trust and influence with potential customers, partners and their followers. The kind of trust and influence that can give your company an edge.
Author: Jay Denhart-Lillard
The smartest companies are crafting new ways to identify and target the best people to hire. It’s been described as a ‘war’ for talent, and the stakes have never been higher for everyone involved.
Your success in sourcing the best candidates depends on how well prepared you are to win.
Can you be an effective leader without building a strong personal brand? A renewed focus on your personal brand might be just the thing to inspire you to greater heights in your leadership.
As technology and workplace continues to go mobile, modern life seems to be pushing us to compete more than ever, making it critical for us to differentiate ourselves, in order to reach our goals. And expectations are even greater for leaders to be out in front of all these market forces, to provide their vision and advice for others to move forward. So a strong personal brand seems to be a critical feature of leadership development. Leaders must develop their image consciously continue to invest in their brand and themselves, so that they can effectively serve the company and communities that they lead.
Last year Accenture, among others, decided to cut the cord, and eliminate annual performance reviews. Plenty of pundits have weighed in on this being a good idea, with only a few people saying that it could cause some serious problems for the giant consulting company or others who have started to follow the trend.
It does seem to make logical sense that providing more regular feedback throughout the year would be a better way to manage employees, determine performance, and set up rewards. Most articles covering the big shift argue that the current systems in place tend to cost the companies a lot of money and don’t tend to get the results that they want, i.e., better managed performance.
If you want to create an impact and make your presence felt, you’ve got to show up and promote yourself.
We’re past the time for making resolutions about weight, or gossiping or cursing, but we’ve put together a few reasons why you may want to resolve to do something now to build your ideal online brand and get it working for you.